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GREEN BUILDINGS : SUSTAINABLE DESIGN AND PROPERTY VALUES
By : Joanna Gerber
August 12,2024
As climate change becomes an increasingly pressing concern, the real estate industry is undergoing a transformative shift toward sustainable building practices. Green building practices not only mitigate environmental impact but also offer significant value to property owners, developers, and investors.
Real estate professionals should be aware of the increasing value of sustainable features in properties, both residential and commercial, as well as the effects of climate change on overall property values in different areas.

Advantages of Green Buildings
Energy Efficiency and Cost Savings
Green buildings are designed to be energy-efficient, reducing the reliance on non-renewable energy sources. Features such as high-performance insulation, energy-efficient windows, and advanced HVAC systems contribute to lower energy consumption. Solar panels and other renewable energy sources further enhance energy efficiency. For property owners, these measures translate into significant cost savings on utility bills, which can be a compelling selling point for prospective buyers or tenants.

Indoor Air Quality and Health Benefits
Sustainable design prioritizes the use of non-toxic building materials and advanced ventilation systems, which improve indoor air quality. This is particularly important in urban areas where air pollution can be a major concern. Better air quality leads to healthier living and working environments, reducing the incidence of respiratory issues and other health problems. Healthier buildings can attract higher rents and retain tenants longer, adding to the property’s overall value.

Water Conservation and Management
Water-efficient fixtures, rainwater harvesting systems, and landscaping with native plants are common features of green buildings. These practices reduce water consumption and lower utility costs. Additionally, effective stormwater management systems help prevent flooding and water damage, which are increasingly critical in areas prone to severe weather events.
Reduced Environmental Footprint
Green buildings reduce the environmental impact through sustainable materials, construction waste management, and efficient land use. This contributes to the overall health of the environment, which increasing numbers of commercial and residential clients are interested in and willing to pay extra for. Properties that demonstrate a commitment to sustainability can enhance their marketability and appeal to eco-conscious buyers and investors.
Market Demand for Environmentally Friendly Building
Growing Consumer Awareness
There is a rising awareness among consumers about the importance of sustainability. This shift in consumer mindset is driving demand for green buildings – both commercial and residential. Buyers and tenants are increasingly looking for properties that align with their values and offer the benefits of sustainable living. As a result, properties with green certifications, such as LEED (Leadership in Energy and Environmental Design) or ENERGY STAR, are becoming more attractive in the market.
Corporate Social Responsibility
Businesses are also playing a significant role in driving demand for green buildings. Companies are increasingly adopting corporate social responsibility (CSR) policies that emphasize sustainability. As a result, they seek office spaces and commercial properties that reflect their commitment to the environment. Properties that meet these criteria can attract tenants willing to pay premium lease rates.
Monetary Value of Environmental Upgrades

Increased Property Value
Environmental upgrades can significantly increase property values due to perceived long-term savings and the growing demand for sustainable properties. Energy-efficient features and sustainable materials not only reduce operating costs but also enhance the property’s market appeal. Studies have shown that green buildings often sell at higher prices compared to conventional buildings. One study suggests that appraisal techniques for valuing green properties are still evolving, indicating that their market impact could become even more significant in the future.
Real estate professionals should consider this aspect when pricing properties, and be prepared to justify increases due to environmental upgrades.
Resilience to Climate Change
Climate change poses a significant risk to real estate investments. Properties that are better designed or upgraded to withstand severe weather events, such as hurricanes, floods, and heat waves, are more likely to retain their value over time. Features like reinforced structures, flood-resistant materials, and advanced drainage systems can protect properties from damage and ensure their longevity. Real estate professionals should advise clients on these factors when evaluating the value and potential risks of their purchases, whether they are buying a home or an investment property.
Lower Vacancy Rates and Higher Rents
Sustainable properties tend to have lower vacancy rates and can command higher rents. Tenants are willing to pay a premium for buildings that offer energy efficiency, healthy indoor environments, and sustainability features. Green buildings often attract long-term tenants who appreciate the benefits of living or working in an eco-friendly environment. This stability can provide a steady income stream and reduce the costs associated with tenant turnover.
Shifts in Market Preferences
Climate change is also influencing market preferences. Buyers and investors are becoming more cautious about purchasing properties in high-risk areas, opting instead to look in regions less vulnerable to extreme weather. This shift can affect property values, with resilient buildings in safer areas becoming more desirable.

Insurance and Financing Implications
The insurance industry is adapting to the realities of climate change by adjusting premiums and coverage options based on property risk assessments. Buildings that are more resilient to climate impacts can benefit from lower insurance costs; on the other hand, lenders have started to refuse mortgages in higher-risk areas, such as flood zones. Properties with sustainable and resilient features may have better access to financing options and more favourable loan terms.
From energy efficiency and cost savings to improved indoor air quality and resilience to climate change, sustainable and resilient design is a key consideration for property owners and developers; real estate professionals should be aware of these shifts and guide clients accordingly.